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Wednesday, July 29, 2009

Social Bookmarking  

Usually social bookmarking are used to store and manage the bookmarks of web pages on the internet. Social bookmarks allows to save the bookmarks online and categorize them wih keywords and they will be saved as favourite list of the browser. Social bookmarking are becoming famous day by day. By doing bookmarking we can get more traffic to our website and we can get valuable back links.

In bookmarking users save their links to web pages that they want to share. These shared bookmarks are usually public but they can be saved privately. They can be shared with particular people or groups, shared inside networks. Then this can be viewed by the allowed people through the search engine.

Libraries have found bookmarking website to be very useful because we can get more information from them.

Steps to be followed in bookmarking websites:

  • First, create an account

  • After getting confirmation mail login into the website.

  • Then bookmark the interesting things in the areas that you like.

  • Bookmarks will be organized in the provided folders.

  • Finally save it.

  • After bookmarking if the topic written is liked by the visitors will vote for that topic.

  • If we get more voting then our website will be listed at higher position.

Some important bookmarking websites are

  • Blinklist

  • Backflip

  • Propeller

  • Newsmarking


Happy Bookmarking...

Thursday, July 23, 2009

Blog Promotion  

Blogs are the journals which are available on the web. They will help in the boosting of SEO rankings. Blog promotion generally helps in attracting the search engines traffic.

The important blogging tools are

Blogspot

Wordpress

In the blog we need to express all about our product and the daily updations needed for the blog. Blog should be unique and specific and quality rich..

Search Engine Optimization & Marketing

Because of the good results in blogging the search engines have put huge weight on blogs. This purpose people will use the blogging website and they will have their own blog. From which they can link their product websites. Which will inturn helps in link building.

A blog on the domain must be attracted with links, attention, publicity, trust and search rankings by keeping the blog on a separate domain. Linking one website to the other website is called as networking. From doing this will get links form multiple domains.

Use the following techniques in your blogs


  • Always use the important keyword for the title of the blog

  • Find the people who are always online and interested in blogs.

  • Create the audience on the social networks.

  • Share the posts of blog on social bookmarks like Twitter, Facebook, StumbleUpon, Delicious, Newsmark etc.

  • Encourage others to vote on your bookmarks.

  • Submit the blog links to the blog directories

  • Create the sitemap to submit to major search engines

  • Monitor the search engine rakings of the blog for various keywords

  • Keep updating the blog with latest topics in SEO, social medias and internet marketing etc.

Article Directories  

One of the good way to drive traffic is by writing articles. We should write our own articles, distributing and publishing on the online websites is one of the best internet marketing techniques in SEO.

Once we have become the author of an article will get instant authority to write articles. When visitors visit our website they may get useful information from our website. If they liked our article means they will appreciate our article writing. When they trust us, they would click on the link in our article resource box which will visits our website from that they may get more information.

Article should be written specific to our internet business. Topic written should be specific and unique such that it is understood by the visitors.

Submit to Article Directories

Best way is to submit the article which you have written into article directories. Other publishers of blog, articles will visits these article directories and by this our article will be exposed to the people who have large amount of traffic.

Articles submission are the main source for link popularity.

Some of the examples of article directories are

  • ezine
  • goarticles,
  • The Best Articles etc

Wednesday, July 22, 2009

Directory Submissions  

Today everyone wants to see his website to be placed in 1st page listing on business. So they need to optimize their websites with good SEO techniques.

Directory submission is the one of the important aspects of Off-page optimization in SEO. The directory submission is the first step which is used for link building. Back links can also be got from these submissions. If we need other websites link also we need to use directory submissions.

How to submit website to the Free Internet Directories

Before starting submissions we need to research for the good free interent directories Then we need to research for the title tags and description tags and category. First we need to select the relevant category of our business. Then the process included here are filling of title, description,keywords,name, and email to complete the submission. These submissions are done manually.

Before submitting to the directories we should read the guidelines given in that websites.

Directory Submissions consists of

  • Free Submissions

  • Reciprocal Submissions

  • Paid Submissions

Some of the important free internet directories are:

DMOZ, Yahoo Business Directory, Swami Directory etc.

Web directory submissions not only gives the good search engine results in ranking but also it will helps to get nice page ranking for the website.


Monday, July 20, 2009

Link Building  

Link building is on of the major activities in SEO, which helps the website to be placed in higher ranking and also helps in improving the visibility. Link Building helps in bringing quality web traffic to the website. So it is the effective way of improving the popularity of a website.

Types of Link Building
  • One Way Link Building.
  • Reciprocal Link Building
  • Three Way Link Building

One Way Link Building
One way links are the best way of link building. In one way link building you add link to your website from other relevant website with the main keyword in anchor text.

First we should make sure that links are with rich keywords so that it helps in boosting the traffic of website.


Reciprocal Link Building
In reciprocal link you have to link back to the website from which you are getting link. eciprocal links are not too good in comparison to the one way links.


Always avoid doing things like link farming, spamming,b uying links or any other illegal ways to do link building. Here important thing is the quality link building which yields in good results.

Directory submission and article submissions are proven to be good for generating quality inbound links and they will also helps to increase the page rank.

Different ways to build links are:
  • Directory Submission
  • Blog and Forum Posting
  • Social Bookmarking
  • Classifieds
  • Articles
  • Link Exchange

Friday, July 17, 2009

Steps to follow in Off Page Optimization  

Off Page Optimization: Optimization that is done indirectly by some techniques on the external website is called as Off Page Optimization.This also the important task in search engine optimization.

Techniques included in Off Page Optimization:

  • Selecting good and unique title
  • Preparing good description
  • Selecting the keywords for submission
  • Directory Submission
  • Search Engine Submission
  • Link Building
  • Blog Posting
  • Comment Posting
  • Forum Posting
  • Community Building
  • Social Bookmaking
  • Press Release Submission
  • Link campaigns, such as asking complementary businesses to provide links
  • Three way link building
  • Two way link building
  • One way link building
Link building is the important strategy in Off page optimization.off page optimization will help to improve the link popularity of the website.Submitting to the top search engines automatically increase the ranking of the website. So these seo techniques needs to be updated regularly to place the website in the Google Top 10.

Link popularity is nothing but search engines will check the website for how many quality and relevant inbound links from other websites or open directories it is having. They will use link popularity algorithm tools or techniques for determining the website.Website should have quality inbound links from other websites otherwise it will be not be listed in major search engines.

Search engines find the website normally when it is submitted in that and other way it will find the website from other websites. So with the help of external links search engines from that website will visit to our website.So he advantage is visitors will visit our website also through external linking websites.

Thursday, July 16, 2009

Steps to follow in On Page Optimization  

On Page Optimization: Optimization that is done directly on the specific web page to get better rakings in search engines is called as On Page Optimization. Meaning of this is altering the pages which are visible to viewers or coding part which is the invisible part of the page. his is important task in Interent marketing.

Points for On Page Optimization:

  • Place the important keyword in the tilte tag which will be in the top of the page. Because it will appear when we search for that keyword.
  • Write good and unique description for each of the web page.
  • Mention the main keyword in keyword meta tag.
  • Home page content should contain the main keyword.
  • Place the most important keyword in H1.
  • Use H2 and H3 tags for sub headings.
  • Use Alt tags for images.
  • Website should contain easier navigation.
  • Use sitemap for the website.
  • Use XML sitemap for Google crawler.
  • Do the link building for the main keywords.
  • Add bookmark button.
  • Regular updation need for the website.
  • Website should contain keyword rich URL's.
These are the most important points for On Page Optimization, if we follow these points we can be placed our website in Google Top 10 position.

Tuesday, July 14, 2009

Meta tags in SEO  

Meta tags are also the tags which are important in Search Engine Optimization. Meta tags provide the information about the Web Pages for the search engines. Meta tags are generally used to detail the web page description, keywords and other data which are not specified in the head part of the page.

Meta tags consist of:
Meta Description
Meta Keywords

With the help of Meta tags search engines will find out what the website is about and whether it is relevant to the search term given by the visitors.

Meta Description:It is necessary to write the good description Meta tags for the websites. We should use the top keywords in each and every page of the website. Each page should have a unique description.A maximum of 250 characters is suggested for this Tag.

example of a meta-description tag:

< name="description" content="Description goes here.">


Meta Keywords:Keyword Meta tags is also the important tags in SEO. Keywords should be specific in the web pages. We should avoid repeating the same word in the keywords Meta tags. Repeating the same keyword may cause spamming called “keyword stuffing”.A maximum of 15-20 is suggested for this Tag.

example of a meta-keyword tag:

< name="keywords" content="keyword1, keyword2…..">


There are also other Meta tags but these two are the important in SEO.These Meta tags help in placing our website to be in Google Top 10 ranking.

Title tags in SEO  

Title tags are the important tags in Search Engine Optimization. They play important role in search engine optimization. Usually, the Title Tag is the first element in the area of any website.Title Tag is the hyperlinked text title that is displayed in the search engine results page (SERP).

Title tags highlight the web information in one word which helps to describe the words which are inside the Web Pages so that visitors guess about their needs. This will not only helps the visitors but also helps our website to be ranked in Google top 10 positions.

Search engines use the title tags to search the website and it will match with the desired word which is in the search browser.

So while choosing and writing title tag for any webpage we should have patience. First we should see the market strategy because title tag is the tag which will reflects our business. So select the suitable keyword which best describes the website and then construct the keyword rich title tag. It is essential to sequence keyword phrases correctly in Title Tag.

Once we add the keywords in our content then it won’t be difficult to choose a good title tag that helps to reach the potential visitors.

“Title tag can generate quick and appreciable traffic to the website.”

Most of the crawler based search engines use the title tag to gather information about the website. The Title Tag is also used as the text for social bookmarking a page.

Key elements for successful search engine optimization strategy:  

Keyword Selection: The success or failure of the search engine optimization depends upon selecting good keyword. We should research to find out what phrases people will search for actually, and then we should choose the word that will bring our site the visitors are looking for.

Website Content: The content should be clear,and perfect to the visitors. And it should be formatted according to the keyword which the people are searching. So content should be specific and unique to the visitors. Content is the king in SEO.Search engines want fresh and natural language content.

On page Search Engine Optimization (SEO): We should have title tags, meta tags, and alt tags which will help our website to be in google top 10 rakings. These play important role in SEO.

Link Building : We should do natural link building to get quality links to our website. It is also a important part of our online marketing. The more relevant links we have, the more important our website appears to the search engines. Link building is the queen in SEO.

Saturday, July 11, 2009

Intoduction to SEO  

Search Engine Optimization, popularly known as SEO, plays an important role in online marketing and website promotion. SEO is crucial for any business and also important for any website.

What is SEO?
Search Engine Optimization is nothing but the process of making any website appear in the top of search results on search engines.

SEO helps websites to get more traffic from the organic search results.


Getting into Google top 10 ranking itselfs attracts huge number of visitors on regular basis.

How to do SEO?
Before we can sta
rt doing SEO we have to do planning which involves, keywords analysis, content, analysis, web hosting, web design and other things.

There may be possibility that website is appears in top today but it will in different rank tomorrow.

So, you cannot stop SEO after one batch of work , it needs daily updation, which keep your rank in higher position. You cannot stop in one stroke of SEO job it is regular task.


Before starting the SEO you must know about the Search Engine and their work pattern. Some of the search engines are so sensitive that it spam the website while doing SEO. So we have to do carefully before starting the work.

Overall SEO plays the most inportant role in Online Marketing and getting the traffic to boost reveue for the businesses.